The typical scenario for undergraduate students
attending nationally ranked colleges is four years, top-notch academics,
countless experiences and tens of thousands dollars’ worth of debt.
This upcoming May approximately 4000 Boston
University students will culminate their undergraduate careers on Nickerson
Field. The Class Gift Committee asks seniors to dig into debt-ridden pockets
and give back to BU’s legacy before receiving their diplomas.
Schyler Cain, an employee in the Boston University Development
and Alumni Relations office, works as the Class Gift Coordinator. According to
Cain, many students are under the false impression that tuition alone covers
the cost to operate Boston University. In actuality, revenue from government
aid, alumni donations, the institution’s endowment and other sources fill the
gap. Last year, approximately 39% of BU’s graduating class donated to the gift
campaign. This year, Cain aims to increase that number to 45% with a grand
total of $75,000 in donations.
For some students, donating to the class gift
is an unnecessary and unfair expectation. Xavier Nunez, a 22-year-old senior in
the College of Arts and Sciences, believes that this is another moneymaking
scheme for the university.
“I have paid more than enough monetary dues to
this university. Alumni relations should focus on graduates that are two or
three years into their careers and have disposable incomes. Tuition, books and
commencement itself are expenses I’ll be covering the next ten years of my
life,” Nunez says.
Other students such as Patrick Clark O’Brien, a
senior in the College of Communications and active member of the Class Gift
Committee, are enthusiastic about giving back to the university despite their
financial circumstances.
“I am a student who paid almost half of BU’s
expensive tuition completely on my own. My parents have three children and
cannot afford to pay for private university via their checkbook," says the 22-year-old O’Brien. “We only ask for a donation of
$20.13. Last week, I spent that much money going out downtown and in Allston.”
In addition to increasing donor participation,
Cain hopes to dispel the myths that a donation doesn't make a difference and
will go “into the black hole of BU's endowment.” Last year, BU raised $8.5
million from gifts under $100. Cain believes that there is strength in numbers
and seniors can really make a positive impact on the campus and future
students.
“One of the wonderful things about our Class
Gift program is that students have the opportunity to support any initiative on
campus that they feel has impacted them. However, back in the 40s and 50s some
of the classes did sponsor on campus projects like the pillars in Marsh and
those are pretty cool to see,” Cain says.
Haley Smith-Fries, a member of the class of 2012, chose to
donate because she was able to specifically designate where she wanted her
donation to go.
“I was President of the Ballroom Club and am well aware of the
costs that surround dance lessons, costumes and performances. I thought it
would be a good way to say ‘thank you’ and commemorate my time at BU,” says
Smith-Fries, a 23-year-old alumnae currently working as an administrative
assistant at a well-known ballroom studio.
In order to encourage donor participation, the
Class Gift Committee has hosted several events in hopes of enhancing the sense
of community and providing incentive. In the past, Class Gift Committee has run
campaigns such as Dean of Students Kenneth Elmore jumping into the Charles
River and the chance to throw the first pitch at a Red Sox game. The most
recent event, a dance party hosted at the popular Kenmore nightclub Tequila
Rain, included VIP line access for donors and $20 credit to an account with
Uber, a boutique cab service company emerging in popularity.
Kim Kinsman, a senior in the College of Arts
and Sciences, attended the most recent event and felt as if she had been taken
advantage of.
“The event was cool because I ran into some
people I haven’t seen since freshman year, but capacity was filled so early
that some people who donated were not even allowed in. It’s clear that they don’t
follow through with their promises, so I’m skeptical about donating,” said
Kinsman, 22.
Bryan Adams, a Coordinator of Programs at
Student Activities Office, acknowledges that alumni donations are important for
any private institution.
“Alumni giving has a huge difference on
rankings and public perception. If alumni are invested in giving back, people
will see BU as a quality institution worth supporting or joining. This
participation is taken into account when national publications and
organizations rate us,” says Adams, 26.
In addition to senior events and incentives,
enhancing BU’s reputation seems to be a huge draw for seniors graduating into
an increasingly competitive workforce. Mark Guo, a 22-year-old senior in the
School of Management, believes the value of his diploma increases as the school’s
rankings go up.
“I want to see BU continue to rise, because I know what a great
university it is. Even though I have paid so much, I can't possibly pay back the
university for the opportunities I received while at BU,” says Guo.
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