Sunday, September 16, 2012

LA Times Kindle Fire HD Review

Publishing an article that reviews a recently launched or upcoming product is a delicate balance of demonstrating a certain level of expertise while also speaking in terms that are accessible for less-savvy readers to understand. This is particularly true when writing about technology or other products that involve specific jargon. Los Angeles Times writer, Salvador Rodriguez, published an in-depth review of the latest Amazon tablet titled "7-inch Kindle Fire HD good but not the best."

Although this wasn't the most complex or exciting review, Rodriguez nicely incorporated convergence into his coverage about the new Kindle. The article covered several bases such as explaining the product's capabilities and placing it in context with the market. In his lead, Rodriguez clearly explained what Amazon was hoping to achieve with its newly-launced device by stating that several of the improvements were a step in the right direction of their plan to dominate the lower-end tablet market.
The content of the article continues to relay details and the author's personal opinion about the changes Amazon has implemented in their device.

In addition to Rodriguez's colloquial, written review, the online publication also includes a video portion of the review. Although the video steers more closely to parallel reporting, some of the author's spoken content was not repeated in the text of the article and provided the audience with more insight and knowledge. While many of his sentiments were expressed almost verbatim in the text and video, it was very helpful and enjoyable to witness him explore the Kindle Fire HD and navigate its functions. 

Overall, I believe this review was a nice example of how reporters can incorporate multimedia techniques such as videos as a tool for providing more engaging and helpful content. Readers planning to purchase a tablet device can benefit this article not only because of its detailed description, but also because of the author's ability to compare its functions to other devices available in similar markets without giving an excess amount of unnecessary information. The video really reinforces his opinions and sheds light on what the user-experience will be for potential consumers.

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